An Interview with Dan Symons and David Mold, Founders of Event Management Company Withinnovation.


Over the last few weeks, we have shared with you some of the greatest aspects of Withinnovation, from our dedication to improving ROI, to the unique events and partnerships we source to meet the needs of our clients.
In this interview, founders Dan Symons and David Mold talk more about what makes the company different from what’s already out there, and why corporate events can be both enjoyable and valuable to any business looking to achieve more.

1. How did you come up with the idea for Withinnovation?

Dan: Before we founded Withinnovation, David was running Four Seasons Event Management and I was heavily involved with the music industry. We saw a gap in the market to combine music and festivals with corporate event management. We wanted to offer something different, and our unique merging of experiences meant we could do that.

2. How did the two of you come into business together?

David: We met throughpersonal circumstances. We lived in the same village and our kids were in the same class in the local school. It was through a mutual friend that we got to know each other and from there, the commercial ideas started to form.

3. What makes Withinnovation different from other event management companies?

Dan: There are several answers to this question. Firstly, we focus on ROI. We are strategic about a company’s reasons for doing the event in the first place. There’s no point in everyone going on a jolly if there are no specified outcomes. Then, there’s the festival and musical aspect. Festivals bring people together and that’s why we have created a bespoke festival package for companies to bring together their teams, families, suppliers, clients and anyone else involved in the business.

4. What’s your favourite type of event?

David: I’ve always loved the events we create from nothing. It’s a wonderful experience to take a client’s ideas and bring them to life. Plus, I have a special interest in events we base on films or tv programmes. We have in the past devised an event around the film The Da Vinci Code. Such a great day!
Dan: I love live entertainment. Watching an act on stage is a great way of uniting people.

5. What’s the hardest thing about being out in the field? And what do you enjoy the most?

David: There’s nothing bad! It’s great to see people having fun and we both love being part of that.
Dan: Perhaps that’s because you make me do all the running around David!

6. How do you make sure an event is truly customised to the needs of your clients?

David: It’s crucial that we listen to them. Before any event gets off the ground we get a detailed brief and ascertain the company’s goals. It’s their event and we are there to facilitate it. But it’s also important to be totally honest with clients. I use my experience with Four Seasons Event Management to explain why an idea is good or bad.

7. What’s the most inspiring event you’ve been involved with?

Dan: We did an event in Hartlepool once. After convincing the council, we took over an abandoned shopping centre and transformed it into a festival venue with 2 stages and bars etc. We did a deal with a local brewery and created a family focused festival that ended up being a mini-regeneration plan for the area. The first year we had 5000 people attend! It gave us all a real sense of reward.
David: I have organised hundreds of corporate events but what inspires me about all of them is watching people challenge themselves to do things they’d never usually do. I have watched a lot of people face their fears and that’s always awesome.

8. What type of business would benefit from organising a corporate event with Withinnovation?

Dan: Every business will benefit from a corporate event so long as the goals are established in advance, which is something we insist on. I really like working with higher end clients that are very successful but structurally all over the place – it’s always a challenge to talk on a financial and business intellectual level to help those kind of businesses, but well worth it in the end.

9. What’s the craziest event moment you’ve experienced?

David: Unusual clothing springs to mind. We once had a French lady on a treasure hunt strip down to her underwear and jump into a river. We also had a guy on the hottest day of the year come dressed as a parrot to an outdoor activity event. There’s also been a quad-biking Scooby Doo!
Dan: Going back to the festival event in Hartlepool; next to the venue there’s a museum that’s still got functioning cannons, and I had arranged for these to signal the start of the festival. Seems like a simple task, right? The problem was, there were a number of issues on the day and the cannons ended up going off half way through the first song instead.

10. What advice would you give to a company thinking about planning a corporate event?

David: The important thing to remember is it’s not just about having a jolly. You need a reason to have an event and that reason becomes our focus. We build the entire event around your aims and goals. So, call us in the first instance and we will establish these outcomes.

So, if you’d like to talk to Dan and David about your business goals and how these can be achieved through a corporate event, call 02039 119 900 or email

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